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WELLNESS VERZEKERD CONCEPT ENSURES CONTINUITY
A healthy mind isn't only found in a healthy body, but also in healthy business management. But how do you get a company into good shape? The Wellness Verzekerd concept from insurance company Reaal can make a big contribution. The concept is aimed at entrepreneurs in the wellness and fitness business, and offers them a total package to ensure their management continuity. The package combines expertise in the areas of marketing, security, prevention, legal audit and insurances. Rob Witteveen, Reaal's alliances manager: "At Reaal we have a strong focus on our target groups. The wellness and fitness business is growing rapidly. We're offering them strong support, which is why we've come up with this innovative concept. It's proving to be a big success because of the strong interest in the theme of business continuity." The concept includes a website that was created using SyncForce's Commercial Operations Management platform. It allows entrepreneurs to carry out quick scans to test their 'business fitness', and find out how well their companies are prepared for the future. They can also invite colleagues to take part. The website offers Reaal a platform for lead generation.
l SF Excellate® - Commercial Operations Management (COM)
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JUNE2008
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FERM STREAMLINES ITS PRODUCT DEVELOPMENT
Good tools are half the job. And as far as that’s concerned, Ferm doesn’t take half measures. The company has a lot to offer millions of DIY users with its wide range of power tools. For example optimal convenience and powerful performance at very competitive prices. Ferm regularly introduces innovative products. That also presents it with a challenge: how to keep its many product development processes under control? To ensure quality and minimize time to market, Ferm uses the SyncForce Product Innovation Management (PIM) module. This toolbox enables it to monitor and streamline its development process. And helps it to further reduce time to market. The resulting enhanced efficiency means Ferm can complete more product innovations in less time.
l SF Excellate® - Product Management (PM)
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MAY 2008
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THE ORANJE FONDS AS A DYNAMIC BRAND
The Oranje Fonds does good work. It aims to promote social participation and cohesion among the whole population of the Netherlands. The Oranje Fonds supports numerous initiatives to improve the social climate and tolerance – for example building community halls, supporting migrant women, promoting contact between young and old or joint residents’ activities. Around 1,500 organizations receive financial support each year. Communication is an important aspect of this work. And with 3,000 images, the Oranje Fonds faces a challenge: how can you create a dynamic brand, how can you clearly position that branding in the market, and how do you give all your marketing materials the same ‘look and feel’? Because constant manual checking is a time-consuming and labor-intensive process. Marketing Resource Management from SyncForce has an important role to play. It provides the platform for efficient image and corporate identity management. And that accelerates the whole process. The distribution of materials is simplified, which enhances the dynamics and image of the fund. Benefits that are highly valued, both internally and externally.
l SF Excellate® - Marketing Resource Management (MRM)
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MAY 2008
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NBV SUPPORTS BEEKEEPERS WITH MARKETING PORTAL
The Netherlands Beekeepers Association (NBV) is a hive of activity. The association aims not only to promote beekeeping in general, but also to professionalize support for beekeepers. More stringent regulations for the labeling of honey made it decide to develop a new corporate identity. Which immediately raised the biggest problem. Because if there’s one thing that unites the NBV’s 6,600 members, it’s their diversity. And that makes it a big challenge to get them all aligned. The solution is the SyncForce Marketing Resource Management platform, with facilities for Digital Asset Management and database publishing. It gives beekeepers access to images and templates which they can use to make their own labels, posters and folders, all consistent with the NBV’s corporate identity. That makes it an excellent example of successful automation. Individual beekeepers can now send their templates directly to the Budelse Drukkerij printing company. The finished printed materials are returned the next day. Thanks to this method, the NBV now has an efficient process that combines central control and local freedom. A solution that really gets its communications buzzing!
Partner: Budelse Drukkerij | www.debudelse.nl
l SF Excellate® - Marketing Resource Management (MRM)
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APRIL 2008
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VOGEL’S FLATSCREENFITTER IS IDEAL FOR PHILIPS
“What’s the best mounting solution for my new Philips flat TV?” That’s a question many consumers ask. Philips customer care service has all the right answers. Thanks to the Vogel’s Flatscreenfitter and database publishing solution, Philips has the right solution for every consumer. And it can be provided either in digital form or in print, and in five languages. All completely up-to-date. For each TV model a sheet is generated fully automatically showing the various mounting systems that Vogel’s can offer. Their solutions are even guaranteed with a 100% fit guarantee. The Flatscreenfitter was built using SyncForce’s Product Information Management module. It means Philips can provide even better consumer service, which leads to higher customer satisfaction. And for Vogel’s, it’s a partnership that means more sales.
l SF Excellate® - Product Management (PM)
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MARCH 2008
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COMMERCIAL OPERATIONS MANAGEMENT SUPPORTS VREDESTEIN IN MARKETING AND SALES
If you’re a global tyre company, you have to act accordingly. That also applies to your relationships with employees and distributors. A Commercial Operations Management solution from SyncForce for marketing and sales support is one of the way to strengthen those relationships. At Vredestein, that’s how they are got ready to shift up a gear. Because all their images and variants, translations, advertising materials and technical information are now stored in a central database. Which means an end to complicated, time consuming management and checking tasks. All users of Vredestein information, whether they’re employees or distributors, can now receive this data consistently, on-time and on a context tailored basis. The Brand Identity Guide also gives them instant access to the corporate identity guidelines. Enabling a consistent, global positioning of the Vredestein brand.
l SF Excellate® - Marketing Resource Management (MRM)
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JANUARY 2008
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BUGABOO SUPPORTS RETAILERS WORLDWIDE WITH THE MEDIA LIBRARY
Thinking big has its advantages. Especially if you design, produce and market pushchairs. Because then it can give you good growth opportunities. Bugaboo has an excellent base to do just that, with sales of 55 million euro in 2006. Around 3000 retailers put everything they've got into Bugaboo's durable and innovative products. And that's also the challenge. Because how can you make sure they're all singing the same tune? How can you profile Bugaboo consistently in the market worldwide? And increase the maturity of your brand? With the SyncForce Media Library, Bugaboo creates a central environment from which the marketing materials are made available. Consistently, and on a context tailored basis. Making your retailers into ambassadors, and ensuring your brand is communicated consistently. Your marketing materials are issued in an automatic and controlled process. That's how Bugaboo stays in control, and can track which materials are most popular.
l SF Excellate® - Marketing Resource Management (MRM)
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DECEMBER 2007
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HITACHI IMPLEMENTS MEDIA LIBRARY AND BRAND MANUAL
Hitachi Construction Machinery (HCM), subsidary of Hitachi Ltd., is the second largest construction machinery manufacturer in the world. The company has over 13.000 employees and has an excellent reputation. The company’s products include excavators, wheel loaders, cranes, dumptrucks and other earthmoving equipment. Its subsidiary Hitachi Construction Machinery (Europe) NV intends to automate the process of distributing its marketing materials to save time and cost. SyncForce’s SF Excellate platform plays a significant role in achieving this. The platform creates a central environment – the Hitachi brand portal – from which all marketing materials are managed, distributed and published with the Media Library. In addition, all marketing materials are made available to the various users on a fully tailor‑made basis. As well as the Media Library also the Hitachi Brand Identity Guide is accessible on the brand portal. This contains all rules for consistent use of the marketing materials, which benefits the uniformity and consistency of the brand.
l SF Excellate® - Marketing Resource Management (MRM)
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NOVEMBER 2007
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WIZARDS OF THE COAST EXTENDS COMMERCIAL OPERATING SYSTEM
As a market leader you have ambition. Especially if you’re one of the leaders in hobby gaming and you’ve made a name for yourself in magic card games. As a subsidiary of Hasbro, Wizards of the Coast (WotC) markets its products worldwide. The support and management of distributors is handled centrally from Brussels. To support its ambitions, WotC has applied the SyncForce’s Forecast & Sales Manager, Marketing Action Planner and Market Monitor. These modules allow key account management and channel partners to make projections, set sales targets and translate them into concrete plans. By keeping a close eye on what’s happening they constantly have insight in their results. Adjustments can be made at any time, which benefits the sales figures. The new applications form part of the broader platform that WotC already uses to improve its ROI and consistency in communication. This way WotC is also proving to be a wizard of the costs.
l SF Excellate® - Channel & Trade Management
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NOVEMBER 2007
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MATERIALISE USES MEDIA LIBRARY FOR CONSISTENT IMAGE MANAGEMENT
Isolated image archives are an obstacle to run a business efficiently. Especially if you operate globally and you’re market leader in rapid prototyping for the automotive, consumer electronics, aviation and medical systems industries. That’s why the Belgian company Materialise chose a solution that creates transparency and clarity. The SyncForce Digital Asset Manager makes images accessible to internal staff and external partners. Thanks to the integrated approach they have round‑the‑clock access to consistent images.
l SF Excellate® - Marketing Resource Management (MRM)
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OCTOBER 2007
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