Medeco extends Brand Management Platform

How can you efficiently manage your knowledge over 1,000 products that can be supplied in 10,000 possible versions? By extending your marketing & sales platform! That’s why Medeco, part of OPG Groep NV, intends to link its product information about medical disposables for nursing homes and hospitals to its image bank. Users of marketing materials will then be able to find all information about the company’s productrange in a single, central environment. The product information is taken directly from the ERP system, and is enriched with marketing information. That means all items are immediately usable for cross-media publication: to websites, intranet and print media such as product sheets and quotations. In multiple languages, and for multiple brands. This platform gives Medeco a single system in which all its marketing information is stored. And that will be a big benefit for the brand consistency.

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