01 Dec 2009
Cases & Success stories
SyncForce supports new Bavaria brand identity
The Bavaria brewery has presented its new brand identity on crates, bottles, cans and barrels during the past month. The new look will also appear in the near future on the beer dispensers, glasses and outdoor signs used by bars and other catering outlets. This far-reaching change in brand identity is one of the largest investments in the history of the oldest Dutch brewery, which dates back to 1719.
Bavaria aims for clear communication. The new corporate identity and the presentation of multiple brands are intended to communicate the ‘look & feel’ of each brand in a clearer, simpler way to employees, distributors, advertising agencies and owners of bars and catering outlets. To do this, Bavaria asked SyncForce to extend the Bavaria brand portal with Brand Showplaces for all the Bavaria brands, including Bavaria, 8.6, Swinckels’ and La Trappe.
The interface for each Brand Showplace is fully in the identity of the brand – the user enters the world of the brand online, and experiences the ‘look & feel’ of each product. Using simple navigation, users can view the corporate identity guidelines and download the corporate identity elements directly. As well as that, marketing materials such as images, logos, the corporate identity manual and merchandise can be viewed, downloaded or ordered. Finally, the latest news and developments for each brand are communicated together with the relevant images.
The interface design of the Brand Showplaces was developed in partnership with the X-ingredient advertising agency in ’s-Hertogenbosch, which together with Bavaria has provided support and implementation services for the complete rebranding.
Bavaria is one of the largest breweries in the Netherlands, and owns one of Europe’s biggest malt houses. Bavaria brews more than 6,200,000 hectoliters of beer a year, making it one of the top 3 best selling beers in the Netherlands, and is market leader in the south of the Netherlands. Bavaria exports its products to more than 130 countries.
Marketing Operations Management (MOM / MRM)
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