Consistent identity for De Kuyper

Royal De Kuyper, a brand of Jim Bean inc., is the world’s largest producer of cocktail liqueurs. The company exports to more than 100 countries and sells 50 million bottles of its products each year. However through its international activities digital files are scattered over different locations. De Kuyper intends to stop this and wants to ensure the consistency of its marketing materials. That’s why it chose the Digital Asset Manager module of the SyncForce Commercial Operations Management platform. The Digital Asset Manager allows De Kuyper to centralise all marketing materials. From this central environment marketing materials are made available consistently to users.

Marketing Operations Management (MOM / MRM)

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