FFC manages its formulas centrally

FFC is a franchise food chain that’s working hard on building its business. Among the formulas which the company runs and manages are Cooker, Vork, Kwalitaria, Smulwereld and SuperSnack. Franchisees choose FFC because of its up-to-date concept, strong central marketing, greater purchasing power and far-reaching overall support. Each formula has its own identity and graphic elements, and FFC controls the marketing centrally. It’s important to get the right images to the right franchisee at the right time. To support this process, FFC uses the SyncForce Commercial Operations platform. The Digital Asset Manager allows all marketing materials to be managed centrally. Both FFC’s own staff and franchisees can access the materials 24 hours a day.

Marketing Operations Management (MOM / MRM)

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