Kal-fire designs, develops and produces fireplaces and stoves. The company is a leading player in the industry. It is represented in most European countries through a network of distributors and importers. Kal-fire aims to strengthen the positioning of its range and tighten the relationships with its sales channel and end-users. To fire up its image, Kal-fire and SyncForce® build a Brand Portal through which all marketing and product information will be made available. Because the product is centrally positioned, all product features only need to be stored once, which enhances efficiency and consistency. Warmly recommended.
Marketing Operations Management (MOM / MRM)