Consistent images are a valuable asset. But if you have a portfolio of ten brands, that can require a lot of work. And especially keeping your image bank up-to-date, managing it and making it accessible is quite a task. That was the challenge for pet food manufacturer Nestlé Purina PetCare. The availability and release of these materials have now been centralised. Managing and maintaining the information is easy and efficient. Use of a multi-brand platform from SyncForce means marketing and sales staff, the advertising agency, press and channel partners can access images and logos whenever they need them. The solution is an asset in every respect: easy to use, simple to maintain and designed to keep pace with future growth.
Marketing Operations Management (MOM / MRM)