01 Jun 2009
MRM Platform from SyncForce supports new brand identity of St. Antonius Hospital
The merger of the two hospitals Mesos Medisch Centrum (Nieuwegein) and St. Antonius Hospital (Utrecht) called for a new brand identity. St. Antonius Hospital aims for clear communication, with a strong and consistent positioning of its new ‘brand’. As well as that, it wants to make all the relevant marketing materials such as photos, logos and brochures (digital assets) online, centrally available to staff spread over six locations. Speed was essential because the merger was already completed, and the brand identity had to be communicated within a short time window.
Thanks to its partnership with NykampNyboer, St. Antonius was able to start working within just 10 days with the Brand Identity Guide and Digital Asset Manager – two of the modules in SyncForce’s Marketing Resource Management (MRM) Platform.
The online brand identity manual shows staff how to use the brand in real life. It includes all the information (formats, colors etc.) needed to apply the brand identity quickly and simply. Internal staff also has access to a wide range of marketing materials (various logo versions, photos, documents etc.). Depending on their individual assigned rights, files can be downloaded directly or a request to download can be submitted. The use of the SyncForce Brand Identity Manager and Digital Asset Manager ensures that the brand identity of St. Antonius Hospital is applied consistently.
St. Antonius Hospital
St. Antonius Hospital is a modern top clinical teaching hospital at which virtually all medical specialties are represented. The hospital has a nationwide reputation for the treatment of coronary, vascular and pulmonary disease. It also trains large numbers of doctors and nurses.
St. Antonius Hospital has six locations: Nieuwegein, Utrecht Overvecht, Utrecht Oudenrijn, Utrecht Veldhuizen (oral surgery), and the Utrecht Vleuterweide and Houten outpatient clinics.
Marketing Operations Management (MOM / MRM)
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