Spruyt hillen offers a complete range of pharmacy products (more than 4000 articles) which it supplies to pharmacies and dispending GPs both directly and through the wholesale channel. The wide range of products and services provided by Spruyt hillen meets the full needs of individual and chain pharmacists.
A large part of the Spruyt hillen product range is supplied under its own label. In addition, Spruyt hillen offers pharmacy chains a large number of products in their own chain’s corporate identity efficiently. Spruyt hillen uses the SyncForce Integral Brand Management platform to publish their product portfolio segmented to all target groups and cross all media. All product and marketing information is initially centralized and segmented by product group. The entire portfolio is centrally accessible through the Spruyt hillen Brand Portal. In addition, the 254-page corporate catalog is generated fully automatically. In phase 2 each pharmacy chain will be able to access its own chain portal. On top customized catalogs and price lists will be generated 100% automatically for each chain.
The implementation of the SyncForce Integral Brand Management platform gives Spruyt hillen an efficient tool to further strengthen its position as a one-stop shop supplier for pharmacies.