02 Feb 2010
Beter Horen increases marketing efficiency with SyncForce Platform
With the aim of saving time and cost the Central Marketing department of hearing specialist Beter Horen wanted to increase the efficiency of its local and national marketing activities. Beter Horen’s newly introduced fresh, modern corporate identity also needed to be presented consistently and effectively in the market.
At Beter Horen the SyncForce platform is implemented in partnership with NykampNyboer. NykampNyboer was responsible for the overall project management.This platform allows all marketing information to be made accessible from a single central environment to staff, branch managers, business area managers and others who need to use it.
First of all the SyncForce Media/Image Library was implemented to centralize all available image assets relating to hearing products, accessories and campaigns. The Beter Horen Marketing Shop provides access to all centrally stored marketing materials. Point of Sale materials and Merchandise (pens, balloons, playing cards etc.) can be ordered directly online. Users can create and order advertisements and posters themselves, in a range of formats, within the Beter Horen corporate identity rules.
The integration with the relationship manager allows business cards for staff and localized stationery (letterhead paper, address stickers etc.) to be ordered quickly and simply. Branch managers can also order new door stickers directly themselves in case of changed opening times.
Through these conveniently accessible functions, the SyncForce Marketing & Sales Platform supports Beter Horen in consistently and efficiently presenting its brand in the market!
With more than 225 sales locations and around 650 staff, Beter Horen is the largest chain of hearing specialists in the Netherlands. Beter Horen offers tailor-made solutions for customers’ hearing needs.
In a rapidly changing market, Beter Horen is developing from a provider of healthcare support into a major retail specialist. The company has a practical, customer-focused approach and its development is characterized by strong growth and innovation.
Since 2001 Beter Horen has been part of the Amplifon group, which is the world’s largest sales organization for hearing aids.
Commercial Operations Management (COM)
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