26 Oct 2010
SyncForce supports Vebego in new organizational identity roll-out
Vebego operates in nine European countries, and its brands in the Netherlands include Hago, Assist, Tènce! and Alpheios. The 65 companies that form part of Vebego all have their own specializations, and in practice they often work closely together. But the use of different corporate identities meant that that this was not always clearly visible to the outside world. A strong, overall organizational identity creates ‘unity in diversity’, and clearly shows the outside world which companies are part of the Vebego Group.
It is very important for Vebego that the corporate identity rules and tools are well managed and maintained. This ensures a consistent and optimum brand presentation and image. To achieve this, Vebego has implemented the SyncForce Platform.
Within the platform the Vebego corporate identity rules and all images (photos, logos, videos etc.) are stored and managed centrally, allowing online access by marketing staff and advertising agencies. Vebego retains full control of the availability of all corporate identity elements, and can decide for itself which elements are accessible to whom and when, and for which actions and materials they can be used.
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