07 Mar 2011
SyncForce keeps Boehringer Ingelheim’s brands strong
International pharmaceuticals company Boehringer Ingelheim has an extensive portfolio of brands. That results in a wide range of marketing and communication materials and corporate identity rules, spread across multiple locations and suppliers.
Boehringer Ingelheim aims for clear communication, and intends to present a strong, recognizable brand image to its employees, customers and other stakeholders. Consistency in all materials plays a vital role in achieving this, and the company has chosen SyncForce to achieve it.
The SyncForce platform provides a single, central location at which the logos of all Boehringer Ingelheim’s brands, as well as photos of events, brochures, videos, advertisements, packaging and similar materials, are stored. Boehringer Ingelheim then itself decides who is allowed to access those assets within the platform (Brand Portal), and for which purposes. Internally for example this includes product managers, and externally advertising agencies and fulfillment partners. A big advantage is that Boehringer Ingelheim can quickly and directly decide which items can be used and which cannot, for example because they are outdated. The Boehringer Ingelheim Brand Portal also includes an online corporate identity manual that providing all the information users need to ensure brand consistency. “It’s good that an advertising agency can easily download your logo, but it’s also important that they use it correctly.”
One of the priorities for Boehringer Ingelheim’s purchasing department was to get more control of all marketing activities and materials, which is why the company chose the SyncForce Promo Shop.
This gives both office and field staff, as well as marketeers and partners, online access to all the required merchandising and promotional articles such as corporate identity printed materials, promotional gifts and novelty items, demo kits and stands. All these materials can be viewed, ordered or rented online, quickly and conveniently, 24 hours a day. The shop is linked to Nic. Oud Direct Mail, which is responsible for management and fulfillment of all Boehringer Ingelheim articles. This gives Boehringer Ingelheim access to management information such as who is logging-in to the platform, and who is ordering or downloading which items. As well as that, information on stocks is always available and always up to date.
• Lower fulfillment costs of marketing materials, images and products
• Lower reproduction costs for creating stationary
• Higher usage and less waste of marketing and sales tools
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