SyncForce gives Wavin consistency across all brand contacts and media

Wavin, market leader in innovative plastic pipe systems and solutions, has branches in 26 countries in Europe and a workforce of around 6,400. With a range of more than 100,000 products, Wavin is now ready for the next step in improving its brand consistency and speeding-up the creation of product-range publications throughout Europe.

To achieve these goals Wavin has chosen SyncForce, the brand management platform for strengthening brands through consistency and efficient creation, implementation and activation of the total brand mix (the ‘7Ps’).

Results achieved
• Improved brand consistency through brand identity guide
• Central availability of clear, consistent product portfolio information
• Cross-media consistency through a single central source for all brand and
product information
• More sales tools with the same budget

The SyncForce solution
Using SyncForce, the entire product portfolio (images and product information) is stored at a single central location and managed by Wavin’s product managers. This creates transparency in the available products (photos) and product information in all European markets. SyncForce allows cross-media publication of all product information to all brand touch points, in accordance with the corporate identity and in all the required languages.
The Wavin Brand Portal (intranet/extranet) allows all the company’s staff throughout Europe to use the platform, so they can access the right product information quickly and easily, 24 hours a day. Price lists are automatically generated by SyncForce Database Publishing (print). Finally, product information is published on the Wavin website using XML Web Services (internet). Changes in the product range, price and product information are carried out on a cross-media basis and synchronized with a single action.

The centrally available brand identity guide and the associated designer’s guide ensure consistent, correct usage of the corporate identity.

To inspire Wavin’s customers (installers, road and waterway builders, distributors, project developers and contractors) about the opportunities that the company’s product range offers, the Brand Portal gives them online access to Wavin success stories. These describe completed projects together with project pictures, showing how the Wavin products and solutions have been used successfully.

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