19 Apr 2012
Optimal efficiency in use of promotional materials at Grando Keukens
Kitchen retailer Grando Keukens intends to make its wide range of promotional materials easily accessible, with the aim of optimal use and fast availability to branch managers of the materials held in stock and on order. That’s why the company is using the SyncForce brand management platform.
Grando Keukens currently has 45 branches in the Netherlands and Belgium, and offers an extensive range of kitchen and bathroom design products. Grando was the first retailer in its category to start making all its promotional materials available to all its branches. These items include printed matter in the company’s corporate identity, promotional merchandise, point of sale materials, trade printed materials, images and signage.
Grando’s branch managers can now order and/or download the materials they need online 24 hours a day. Central staff can also view stock levels and order history of all marketing & sales tools. The result: efficient and optimal use of all materials, while at the same time ensuring a consistent brand presentation.
• easy access to all promotional materials leads to increased use
• 24x7 direct online ordering (reduces central order peaks)
• faster delivery of ordered materials
• warnings when stocks are low; access to order history and costs
“The big advantage of SyncForce is that our branch managers can view and access all the available promotional materials at a single, central point. The ability to order online 24 hours a day will eliminate peak workloads in the marketing department for handling and shipping orders, which we expect will save both time and cost”, says Daniëlle van Tol, Marketing Manager of Grando Keukens.
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