24 Jan 2011
Sponsoring & Events
SyncForce Brand Management Platform for Belgian ‘Product of the Year’ 2010 winner
SyncForce is a partner of the annual ‘Product of the Year’ vote. A product is allowed to display the ‘Product of the Year’ logo on its packaging if consumer surveys show that it has been assessed as the most innovative, attractive and/or easy-to-use product in its category.
The high awareness of the red logo with the ‘Product of the Year’ title makes this an ideal way for brands to bring new products to the attention of consumers.
SyncForce is passionate about strengthening brands, and as ‘Product of the Year’ partner offers a free SyncForce Brand Management Platform for a 2-year period to one of the brands whose product has been voted ‘Product of the Year’.
The 2010 ‘Products of the Year’ in Belgium have now been named, and the draw for the free SyncForce Brand Management Platform has been won by Henkel’s Syoss Styling.
The votes for the 2010 ‘Products of the Year’ will shortly also be held in the Netherlands, Denmark, Sweden and Finland. The ‘Product of the Year’ competition is held in a total of 35 countries.
The ‘Product of the Year’ organizers also use a SyncForce Brand Management Platform to centrally roll out the overall branding of the competition in all 35 countries.
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