15 Mar 2012   |
Sponsoring & Events

SyncForce for Dutch "Product of the Year" 2012 winner

As a partner in the annual ‘Product of the Year’  competition, SyncForce provides the overall winner out of all the brands whose products are voted ‘Product of the Year’ with the use of the SyncForce Brand Management platform free of charge for a period of 2 years.

The 2012 ‘Products of the Year’ in the Netherlands were recently announced. Procter & Gamble’s Gillette Fusion ProGlide was highest rated by Dutch consumers, making it the overall winner of the ‘Product of the Year’ 2012 competition in the Netherlands.

That means Procter & Gamble is entitled to use the SyncForce Brand Management platform free of charge for the Gillette Fusion ProGlide.

‘Product of the Year’
A product is allowed to display the ‘Product of the Year’ logo on its packaging if consumer surveys show that it has been rated as the most innovative, attractive and/or user-friendly in its category. The ‘Product of the Year’ competition is held in 35 countries.

The ‘Product of the Year’ organizers also use the SyncForce Brand Management platform to roll-out the complete branding in the 35 countries in which the competition is held.