Brand Portal (intranet/extranet)

Marketing Shop

Online Shop for all your marketing materials

Can all your users see what marketing materials you have available?

Surveys show that 50% of all marketing materials produced are not used because the end-users such as retailers or branch managers don’t know which materials are available. That’s history with the Marketing Shop!

The SyncForce Marketing Shop is an online shop that stores all marketing materials centrally and makes them available conveniently. The required materials can be ordered online, downloaded or even rented. The Shop clearly shows brand owners the inventory status and order history of all their marketing materials.
The result? Efficient, optimal use of all marketing materials and the maintenance of a consistent brand image!

The Marketing Shop supports the following types of marketing materials:

Benefits of using the SyncForce Marketing Shop

Clear visibility of marketing materials leads to increased usage
The SyncForce Marketing Shop stores all marketing materials in a single, central environment, and makes them accessible online to a wide range of users (staff, channel partners, wholesalers and retailers, branch managers etc.).

24x7 direct online ordering
All marketing materials can be easily rented, ordered or downloaded. The operator of the Marketing Shop defines access rights to the marketing materials by target group and region. It’s also possible to define whether each target group can order freely or if approval is needed. Online renting, direct ordering or downloading of marketing materials puts an end to all the e-mails, telephone calls and communication ‘misunderstandings’.

Fast delivery of marketing materials
Direct ordering ensures fast delivery of marketing materials. The Marketing Shop seamlessly integrates with all your fulfillment providers, so you can manage all marketing orders from a single, central environment.

Low stock alert for timely replenishment
The Marketing Shop monitors stock levels of your marketing materials. As soon as the stock of any item falls below the reordering level, the responsible marketing team member receives an immediate alert so that stocks can be restocked at the right time.

Visibility of order history and costs
The Shop maintains a list of all marketing materials that are distributed, together with the costs per department, channel partner or branch as applicable.

Automatic layout within the Marketing Shop offers unique benefits for Advertisements and for Trade, Promotional and Marketing printed materials
The integrated online editor allows users to change online documents directly for print orders (Print on Demand) or digital delivery (e-fulfillment). Documents can be made in accordance to your corporate identity rules with no need for layout or design skills. This can apply to the following documents:

• Business cards (with automatic data transfer from the relationship manager)
• Posters (free layout or for example linked to a sales promotion)
• Door stickers (with automatic transfer of address data and opening times from the channel manager)
• Shelf materials (free layout or automatic based on a product and/or sales promotion)
• Localization of trade printed materials (for example by including contact details and logo of the channel partner)

Advertisement layout and formats of magazines and newspapers.
The Marketing Shop contains a library of more than 200 titles (weeklies/magazines/newspapers etc.), including all the corresponding advertising formats. To create an advertisement, you just click on the desired media title in which you want to place the advertisement, and all the possible advertisement formats and rates for that title are shown. Then select the desired format and create the advertisement yourself using the automatic layout function. The system then creates the advertisement in the selected format. Fully automatic, and without the need to use a DTP studio or advertising agency.