A single, central source that gives employees, channel partners, press and agencies online access to all product information.
All commercial, logistical, technical and user information for all products directly available in all languages in the online Product Information System. Because all specific characteristics of the products are available centrally
, users have direct access to all up-to-date product information. Also available are all product-related assets such as images
, user manuals and product documentation.
Target-group-specific downloads and product information
Each user who wants to access information from the online Product Information System must first log in to your Brand Portal. Logging-in allows you to fully tailor downloads and product information to the needs of each specific target group. For example, the product range presented to a retailer in Germany can differ from that shown to a North American distributor. And for product introductions, distributors can for example be allowed to access information 2 months before the launch, and retailers 1 month prior.
This segmentation of the assortment (both what and when) can be done by:
The online Product Information System gives your organization the ‘single source’ of information about your product range for all the following target groups:
- Target group
- Brand portfolio
- Internal staff
- Channel partners (distributors/importers, retailers, service centers)
- Logistical partners
- Advertising agencies
- Web developers