Brand Implementation

A consistent brand experience across all brand touchpoints in all media and channels.

Brand Portal | Intranet/Extranet
Centralized access to all commercial information for employees, channel partners, press and agencies



Website & Webshop | Internet



Database Publishing | Print
Efficient (semi)automated creation of sales tools from one single source guarantees brand consistency

  • Product Catalogs
  • Price lists
  • Product Documentation
  • Customer Specific Catalogs
  • Customer Specific Price lists


XML Webservices | Internet & Mobile
Distribute commercial information to other media and other systems: efficient, consistent and timely. Exchange data to:

  • Salesforce and other CRM systems
  • Channel Partner Websites
  • Smartphone & Tablets
  • Instore Touchscreens

Data pool integration
Exchange information with existing data pools such as GS1 and 2BA.

Backoffice integration
Exchange information with existing back office systems such as ERP systems (SAP, Dynamics, Oracle).

Return to the platform

Product Information System


The single online source for all product information
A single, central source that gives employees, channel partners, press and agencies online access to all product information.
Benefits of the Product Information System
  • On average 14% fewer information requests (= time savings) by telephone and e-mail
  • Central availability of product information saves from 7 to 13% of your sales staff’s time
  • Average improvement in customer satisfaction of channel partners by 24%. This increase in customer satisfaction means an increase of no less than 26% in channel loyalty
Up-to-date product information always accessible
All commercial, logistical, technical and user information for all products directly available in all languages in the online Product Information System. Because all specific characteristics of the products are available centrally, users have direct access to all up-to-date product information. Also available are all product-related assets such as images, user manuals and product documentation.




Target-group-specific downloads and product information
Each user who wants to access information from the online Product Information System must first log in to your Brand Portal. Logging-in allows you to fully tailor downloads and product information to the needs of each specific target group. For example, the product range presented to a retailer in Germany can differ from that shown to a North American distributor. And for product introductions, distributors can for example be allowed to access information 2 months before the launch, and retailers 1 month prior.

This segmentation of the assortment (both what and when) can be done by:
  • Target group
  • Region/Market
  • Brand portfolio

The online Product Information System gives your organization the ‘single source’ of information about your product range for all the following target groups:
  • Internal staff
  • Channel partners (distributors/importers, retailers, service centers)
  • Logistical partners
  • Advertising agencies
  • Web developers
  • Press