Nothing becomes outdated as quickly as product information. And its shelf life appears to be getting shorter all the time. That’s no wonder. Because in the battle for the consumer, new developments and innovations are following each other at an increasingly rapid rate. How quickly can you generate new price lists in this situation? New product leaflets? New catalogs? New user manuals? The challenge is to keep one step ahead of developments, instead of constantly chasing them. The new opportunities of database publishing will increase your capabilities. With a single, central database, you can always access the latest information. So from now on, you can create your product information automatically: up-to-date, efficiently and at low cost. This newsletter tells you how you can benefit from database publishing.
THE FAST WAY TO UP-TO-DATE PUBLISHING
Stress and donkey work make way for pleasure and productivity. Especially if you have to create publications that change frequently. With database publishing, you can create the new materials you need quickly. You use a standard template to define the layout and content. The data comes from your product information system. You have full freedom to combine data in any way you want. That’s a big benefit if your products are sold in different segments. Or in different languages. Every language in your system can de used for your publications.
How to make sure your publications always contain the latest information? By synchronizing them every night with your product information system! Then you’re constantly up-to-date without having to work until the small hours.
LOCAL FREEDOM, CENTRAL CONTROL
Your brand ambassadors sometimes need extra freedom in their regions. Their motivation means they want to interpret your promotion in their own way. How can you make sure your message still gets across in the way you intended? In line with your corporate identity, and at low cost?
Database publishing gives you the freedom to do that. You can make materials available in your image library that can be modified as required: in terms of image content, text and color. The results that they create are sent directly by e mail, and are ready to print. That gives your ambassadors the freedom to take their own initiatives. So you stay in control, while your brand gets a touch of local color.
PUBLICATION REQUESTS
In the past it always meant working overtime and unhappy faces. But now it’s almost something you can do in a few spare minutes. Quickly prepare a price list, product overview or catalog? It couldn’t be simpler, with publication requests.
Publication requests make it possible to access materials for a selection of products within the Product Catalog. You can compile your selections using the extended search function or the tree structure. Then, you can automatically create publications for your selections. For example a price list or a product overview with specifications. The request is sent immediately by e mail. And the person requesting it can get to work without delay.