Commercial Operations Management

Enterprise platform for unified Marketing and Sales operations

Brand Management
  • Brand Identity Manager
  • Brand Strategy Manager
  • Brand Reputation Monitor

    Innovation Management

      Product Management

        Marketing Operations Management (MOM) /
        Marketing Resource Management (MRM)

          Channel & Sales Management

            Talent & Skills Management
            • Personal Performance Manager
            • Personal Development Manager
            • Learning Manager

              Customer Interaction Management
              • Customer Research Manager


                Channel & Sales Management

                Marketing Action Planner


                It’s often said that “you have to invest before you get a return”.

                It’s often said that “you have to invest before you get a return”. That applies especially to investments in marketing. But what will the return be? It’s hard to make a good projection of the returns when you’re planning joint promotions with your channel partners. The Marketing Action Planner is the solution. You draw up your promotional plans together with your channel partners. For each promotion you define the expected costs and results. The rest is just arithmetic. You can see where the budget goes, what it’s used for and what results are achieved. That enables you to monitor and control the joint budget. Based on the results, you can identify best practices and share them with your channel partners.