It’s often said that “you have to invest before you get a return”. That applies especially to investments in marketing. But what will the return be? It’s hard to make a good projection of the returns when you’re planning joint promotions with your channel partners. The Marketing Action Planner is the solution. You draw up your promotional plans together with your channel partners. For each promotion you define the expected costs and results. The rest is just arithmetic. You can see where the budget goes, what it’s used for and what results are achieved. That enables you to monitor and control the joint budget. Based on the results, you can identify best practices and share them with your channel partners.