Commercial Operations Management

Enterprise platform for unified Marketing and Sales operations

Brand Management
  • Brand Identity Manager
  • Brand Strategy Manager
  • Brand Reputation Monitor

    Innovation Management

      Product Management
      • Product Information Manager
      • Collection Manager
      • Price Manager

        Marketing Operations Management (MOM) /
        Marketing Resource Management (MRM)

          Channel & Sales Management

            Talent & Skills Management
            • Personal Performance Manager
            • Personal Development Manager
            • Learning Manager

              Customer Interaction Management
              • Customer Research Manager
                Return to Products

                Product Management

                Product Information Manager (PIM)

                Getting all your organization’ brand and product information under control
                Keeping an organization’ brand and product information up to date often means a lot of duplicate corrections. Especially if individual departments have created their own information ‘islands’ for the same brands and products. As a result, there is room for improvement in the management of product information. Who’s in charge of which information, what are the most recent versions, and what is distributed to whom? Is it possible to communicate changes in product information everywhere and to everyone at the same time? And are changes also implemented consistently in all languages?
                Step 1: Centralizing Product Information
                With the Product Information Manager (PIM), you have a single, central location from which all technical and logistical data and guidelines for use of your brand/product are available, together with all the related Digital Assets (images and sheets) and product texts. The product information is managed centrally by Marketing Managers, Logistics Managers and Product Managers. So you always have access to the latest information, including the correct translations.
                Benefits
                • All product information available centrally and on demand, including all images and texts
                • Translations immediately available (35% lower costs by eliminating double translations)
                • 24% fewer errors, because changes are submitted in a centrally located single source
                • Stronger brand identity by consistency across all the brand’ touch points in all media
                • Makes information from the ERP environment accessible for commercial use
                • Opens up extra channels and media for more and better brand touch points
                • Can be seamlessly integrated in a Triple-S environment: SAP, Sales force, SyncForce
                Step 2: Consistent cross-media publication and distribution
                With the Product Information Manager (PIM) you can make information accessible on a cross-media, target group specific basis. Information can be accessed at the right time and in the desired language, by means of:
                • Online Product Catalogue - central access to product information for employees, channel partners, press and agencies
                • Automated Publishing - automatic generation of publications e.g. pricelists, catalogs, product datasheets and sales sheets
                • XML Webservices - information exchange with other media and systems e.g. webshops, partnerportals, narrowcasting platform