SyncForce | unify marketing & sales

SyncForce sponsors B2B marketing forum 2010 with Seth Godin

2/23/2010 12:00:00 AM

23 Feb 2010 | Sponsoring & Events

THE one and only B2B marketing forum that you can’t afford to miss! Be inspired live by marketing guru Seth Godin from the USA and find out about the latest B2B marketing concepts. Concepts which you can use to accelerate your business and distinguish yourself from the crowd.

Just about all the other congresses, seminars and presentations focus on B2C, even though many brand owners and producers operate in a B2B environment.

As the provider of Marketing & Sales solutions for brand owners in both B2B2C and B2B2B business models, this is an excellent opportunity for SyncForce to get involved in this unique event and experience Seth Godin live!

The B2B Marketing Forum will be held in the Westergasfabriek, Amsterdam, on Wednesday 31 March 2010.

Registration is now open at: www.b2bmarketingforum.nl

SyncForce achieves integration SurveyWorld and Clang

2/15/2010 12:00:00 AM

15 Feb 2010 | Partner Relations

SyncForce and E-Village are joining forces by the integration of SurveyWorld and Clang. This makes a personalized online survey module available for users of SurveyWorld and Clang.

SurveyWorld is an online survey and evaluation tool that allows questionnaires to be prepared quickly and easily and to be distributed at low cost by e-mail or a link on a website.

Clang is an online marketing application in the form of Software as a Service (SaaS), with which organizations can strengthen and extend their online dialog with clients by means of targeted, personalized communication.

The integration allows invitations to take part in surveys to be included automatically in personalized e-mail campaigns. Through the integration users get better insight into the wishes and satisfaction of each individual customer, allowing them to deliver a response that is more closely focused on their customers’ needs.

SyncForce and E-Village are working on further optimization to allow questionnaires to be generated automatically on the basis of customer profiles. The opportunities are virtually unlimited: at the right moment asking customers for feedback about their orders, or about overall customer satisfaction, by means of an online survey. It’s also possible to reward participating customers with coupons, which can be sent automatically.

Customer Interaction Management

Beter Horen increases marketing efficiency with SyncForce Platform

2/2/2010 12:00:00 AM

02 Feb 2010 | Customer news

With the aim of saving time and cost the Central Marketing department of hearing specialist Beter Horen wanted to increase the efficiency of its local and national marketing activities. Beter Horen’s newly introduced fresh, modern corporate identity also needed to be presented consistently and effectively in the market.

At Beter Horen the SyncForce platform is implemented in partnership with NykampNyboer. NykampNyboer was responsible for the overall project management.This platform allows all marketing information to be made accessible from a single central environment to staff, branch managers, business area managers and others who need to use it.

First of all the SyncForce Media/Image Library was implemented to centralize all available image assets relating to hearing products, accessories and campaigns. The Beter Horen Marketing Shop provides access to all centrally stored marketing materials. Point of Sale materials and Merchandise (pens, balloons, playing cards etc.) can be ordered directly online. Users can create and order advertisements and posters themselves, in a range of formats, within the Beter Horen corporate identity rules.

The integration with the relationship manager allows business cards for staff and localized stationery (letterhead paper, address stickers etc.) to be ordered quickly and simply. Branch managers can also order new door stickers directly themselves in case of changed opening times.

Through these conveniently accessible functions, the SyncForce Marketing & Sales Platform supports Beter Horen in consistently and efficiently presenting its brand in the market!

Beter Horen
With more than 225 sales locations and around 650 staff, Beter Horen is the largest chain of hearing specialists in the Netherlands. Beter Horen offers tailor-made solutions for customers’ hearing needs.

In a rapidly changing market, Beter Horen is developing from a provider of healthcare support into a major retail specialist. The company has a practical, customer-focused approach and its development is characterized by strong growth and innovation.

Amplifon group
Since 2001 Beter Horen has been part of the Amplifon group, which is the world’s largest sales organization for hearing aids.

Commercial Operations Management (COM)

SyncForce welcomes several new SurveyWorld users

1/12/2010 12:00:00 AM

12 Jan 2010 | Customer news

The following organizations have chosen SyncForce SurveyWorld during the past month. SurveyWorld makes it easy for them to carry out their own online surveys, to allow them to achieve their defined business goals.

Bol.com
During a number of customer touch points Bol will ask their customers for their feedback, providing ideas for potential improvements of the site during the purchase process.

SWIFT
SWIFT would like to gain better insight in its customer processes to improve where necessary. On top SWIFT also would like to measure the overall satisfaction of external contacts.

UMC (University Medical Center Utrecht)
Identifying patient satisfaction in the various departments of the UMC hospital.

Wet & Werkgever
Intends to maintain the quality of its services at a structurally high level, for which it is investigating employees’ wishes and possible improvement opportunities, and evaluating training courses among participants.

Vegro Verpleegartikelen
Started to use SyncForce SurveyWorld. They will perform internal oriented customer satisfaction measurements and evaluations among its employees.

For more information about carrying out online surveys and evaluations, visit www.surveyworld.net.

Schiphol Group chooses SyncForce MRM-solution

12/7/2009 12:00:00 AM

07 Dec 2009 | Customer news

Amsterdam’s Schiphol Group is giving her activities wings with a new automation solution to streamline its marketing communications. For example by supporting centralized planning, coordination and workflow management. Other items on the wish list were an image library, a grid, consistent corporate identity and correct use of colors.
Just take the problem of making large numbers of (high-resolution) digital materials available centrally, which has been a challenge for years. These assets are usually held by the various advertising agencies used by the airport. Accessing them can be complex and creates costs, while Schiphol Group’s aim is to make savings wherever possible. In addition, the Consumers division wanted tools to allow it to produce advertising and promotional materials quickly and simply within the corporate identity; for example showcards, posters, shelf cards and floor banners for the airport’s See Buy Fly shopping concept.

Marketing Resource Management (MRM) from SyncForce – comprising the Digital Asset Manager (DAM) and Marketing Shop modules – proved to be the solution. And it’s already having an impact. The Consumers division isn’t the only enthusiastic user; the Aviation, Real Estate and Corporate divisions are now also working with the MRM platform. That means Schiphol Group’s staff can access 2,000 up-to-date images – directly, and without extra costs. Concession holders at Schiphol Airport are also finding the MRM platform easy to use and effective. These independent retailers can now order their own promotional materials online, quickly and simply. Their tool? A what-you-see-is-what-you-get-interface! Thanks to an integrated fulfillment system, the materials they order are delivered to their door next day. That ensures consistent execution of the See-Buy-Fly concept. So the same visual image is presented to almost 50 million passengers using the airport each year.

Marketing Operations Management (MOM / MRM)

SyncForce supports new Bavaria brand identity

12/1/2009 12:00:00 AM

01 Dec 2009 | Cases & Success stories

The Bavaria brewery has presented its new brand identity on crates, bottles, cans and barrels during the past month. The new look will also appear in the near future on the beer dispensers, glasses and outdoor signs used by bars and other catering outlets. This far-reaching change in brand identity is one of the largest investments in the history of the oldest Dutch brewery, which dates back to 1719.

Bavaria aims for clear communication. The new corporate identity and the presentation of multiple brands are intended to communicate the ‘look & feel’ of each brand in a clearer, simpler way to employees, distributors, advertising agencies and owners of bars and catering outlets. To do this, Bavaria asked SyncForce to extend the Bavaria brand portal with Brand Showplaces for all the Bavaria brands, including Bavaria, 8.6, Swinckels’ and La Trappe.

The interface for each Brand Showplace is fully in the identity of the brand – the user enters the world of the brand online, and experiences the ‘look & feel’ of each product. Using simple navigation, users can view the corporate identity guidelines and download the corporate identity elements directly. As well as that, marketing materials such as images, logos, the corporate identity manual and merchandise can be viewed, downloaded or ordered. Finally, the latest news and developments for each brand are communicated together with the relevant images.

The interface design of the Brand Showplaces was developed in partnership with the X-ingredient advertising agency in ’s-Hertogenbosch, which together with Bavaria has provided support and implementation services for the complete rebranding.

About Bavaria
Bavaria is one of the largest breweries in the Netherlands, and owns one of Europe’s biggest malt houses. Bavaria brews more than 6,200,000 hectoliters of beer a year, making it one of the top 3 best selling beers in the Netherlands, and is market leader in the south of the Netherlands. Bavaria exports its products to more than 130 countries.

Marketing Operations Management (MOM / MRM)

SyncForce welcomes several new SurveyWorld users

11/26/2009 12:00:00 AM

26 Nov 2009 | Customer news

The following organizations have chosen SyncForce SurveyWorld during the past month. SurveyWorld makes it easy for them to carry out their own online surveys, to allow them to achieve their defined business goals.

Logica
Increasing the transparency of their current business processes to identify possible improvement opportunities

Grontmij
Gaining better understanding of their customers’ wishes and experiences in relation to their software

VolkerWessels
Evaluation of participants’ views of workshops, with the aim of keeping the quality of the workshops at a high level

PinkRoccadeLocal Government
Surveys to identify wishes and possible improvement opportunities among its employees, to enable it to keep the quality of services provided by its internal departments at a constant high level

For more information about carrying out online surveys and evaluations, visit www.surveyworld.net.

Spruyt hillen gives pharmacies a cross-media service with SyncForce COM platform

10/22/2009 12:00:00 AM

22 Oct 2009 | Customer news

Spruyt hillen offers a complete range of pharmacy products (more than 4000 articles) which it supplies to pharmacies and dispending GPs both directly and through the wholesale channel. The wide range of products and services provided by Spruyt hillen meets the full needs of individual and chain pharmacists.

A large part of the Spruyt hillen product range is supplied under its own label. In addition, Spruyt hillen offers pharmacy chains a large number of products in their own chain’s corporate identity efficiently. Spruyt hillen uses the SyncForce Commercial Operations Management platform to publish their product portfolio segmented to all target groups and cross all media. With the Marketing Resource Management and Product Management solution all product and marketing information is initially centralized and segmented by product group. The entire portfolio is centrally accessible through the Spruyt hillen Brand Portal. In addition, the 254-page corporate catalog is generated fully automatically. In phase 2 each pharmacy chain will be able to access its own chain portal. On top customized catalogs and price lists will be generated 100% automatically for each chain.

The implementation of the SyncForce Commercial Operations Management platform gives Spruyt hillen an efficient tool to further strengthen its position as a one-stop shop supplier for pharmacies.

Commercial Operations Management (COM)

SyncForce launches Rankingthebrands.com, the collective site for brand rankings

9/22/2009 12:00:00 AM

22 Sep 2009 | Company news

SyncForce has developed http://www.rankingthebrands.com/, a website that collects all brand rankings published worldwide. Now you can find at-a-glance answers to questions like: How strong is our brand compared with those of the competition? In which rankings is our brand included? Which are the strongest brands in an industry?

Where Brands become Stars!
The Ranking the Brands top 100 ranking 2009 is compiled on the basis of all the rankings included in http://www.rankingthebrands.com/. The position of a brand in this list is determined by the number of rankings in which it appears, and takes into account its position in each ranking.

How strong is your brand? And how strong is the competition? http://www.rankingthebrands.com/

Protest speeds up the distribution of leisurewear collection marketing materials with MRM

6/30/2009 12:00:00 AM

30 Jun 2009 | Customer news

Protest launches a new collection of leisure clothing twice a year. It is critical that all marketing materials for the new collections (product photos, logos, banners, commercials etc.) are made available in time to all those who need them.

Formerly all these marketing materials were sent to customers on a DVD. Protest was looking for an automated solution that would allow it to communicate its marketing materials more quickly, simply, and at lower cost.

To achieve this, Protest chose the Digital Asset Manager, one of the modules in SyncForce’ Marketing Resource Management (MRM) Platform. The Digital Asset Manager allows marketing materials to be distributed to users in a quick and controlled way, saving both time and cost. The module consists of a central online environment in which all Protest’s digital materials (‘Digital Assets’) – photos, logos, videos, banners and advertisements – are stored.

Protest itself decides which groups of users can access which digital assets online, and from which date. Those assets can then directly be downloaded or ordered online. New marketing materials for each new collection are placed centrally in the Digital Asset Manager. All involved parties (distributors, agents, retailers, web services, advertising agencies) are automatically notified by e-mail about the latest materials.

By using Marketing Resource Management, Protest is able to inform its worldwide users quickly and efficiently. This allows it to save time and cost, and to achieve its goal: Building and maintaining a strong brand with a consistent image. “WE ARE PROTEST” (http://www.weareprotest.nl/)

About Protest
We are Protest. A design-led boardwear company from Holland. We create beautifully functional clothing and help people overcome the obstacles that stand between them and their boards. Our mission is to help everyone ride more. Our goal is to have as much fun as possible. Our rallying cry is Protest To Get There.

Marketing Operations Management (MOM / MRM)