SyncForce | unify marketing & sales

Het groeiende belang van Digital Asset Management

1/17/2012 12:00:00 AM

17 Jan 2012 | Company news

In een interview met Customer Talk geven Hans de Gier, directeur van SyncForce en Frank Mekkelholt, senior consultant bij NykampNyboer een blik uit de praktijk op digital asset management (DAM). Lees het volledige interview.

A very successful 2011 for SyncForce

1/9/2012 12:00:00 AM

09 Jan 2012 | Company news

SyncForce established a 19.8% growth in 2011. SyncForce added 188 new brands to the Integral Brand Management platform. The total product portfolio of all the brands has grown significant to 131.000 products. SyncForce is proud to serve brands in several new categories like cigars, paint, dishwashing, medical devices, kitchens and pipe systems. Over 207.000 new digital assets were added by our clients to their brand management portals.

A total of 183 new platform features were added to SyncForce and are now available to all the brands we serve. SyncForce expects again a double digit growth in 2012, especially considering the current trend of cost reduction in most organizations. SyncForce centralizes all Brand Management processes resulting in a faster time to market, improved brand consistency and more efficiency (minimum of 20%).

SyncForce sponsor van Digital Marketing in 1 Day

10/11/2011 12:00:00 AM

11 Oct 2011 | Sponsoring & Events

In één studiedag helemaal bijgepraat en op de hoogte van de laatste ontwikkelingen, strategieën en trends op het gebied van Digital Marketing en e-commerce.

Digital Marketing in 1 Day is voor iedereen die betrokken is met innovatie van marketing. Met ruim 25 clinics en presentaties is dit het grootste en meest complete congres op het gebied van Digital Marketing.

SyncForce sessie, Brand Management in the Cloud
Met behulp van korte klantcases geeft Hans de Gier u zicht in hoe bekende merken zich versterken via consistente en efficiënte merk-Creatie, merk-Implementatie en merk-Activatie (CIA). Een sessie waar elke merkgedreven organisatie haar voordeel mee kan doen! (zie programma Dimin1day, track A6)

De studiedag vindt plaats in het Spant te Bussum op donderdag 17 november aanstaande.

Programma en inschrijven kan op: www.dimin1day.nl

Managing global brands with SyncForce

7/12/2011 12:00:00 AM

12 Jul 2011 | Company news

Bea Stanford from the Awesome Brands Group published about Ranking the Brands and Managing Global Brands with SyncForce.

SyncForce gives Wavin consistency across all brand contacts and media

5/31/2011 12:00:00 AM

31 May 2011 | Customer news

Wavin, market leader in innovative plastic pipe systems and solutions, has branches in 26 countries in Europe and a workforce of around 6,400. With a range of more than 100,000 products, Wavin is now ready for the next step in improving its brand consistency and speeding-up the creation of product-range publications throughout Europe.

To achieve these goals Wavin has chosen SyncForce, the brand management platform for strengthening brands through consistency and efficient creation, implementation and activation of the total brand mix (the ‘7Ps’).

Results achieved
• Improved brand consistency through brand identity guide
• Central availability of clear, consistent product portfolio information
• Cross-media consistency through a single central source for all brand and
product information
• More sales tools with the same budget

The SyncForce solution
Using SyncForce, the entire product portfolio (images and product information) is stored at a single central location and managed by Wavin’s product managers. This creates transparency in the available products (photos) and product information in all European markets. SyncForce allows cross-media publication of all product information to all brand touch points, in accordance with the corporate identity and in all the required languages.
The Wavin Brand Portal (intranet/extranet) allows all the company’s staff throughout Europe to use the platform, so they can access the right product information quickly and easily, 24 hours a day. Price lists are automatically generated by SyncForce Database Publishing (print). Finally, product information is published on the Wavin website using XML Web Services (internet). Changes in the product range, price and product information are carried out on a cross-media basis and synchronized with a single action.

The centrally available brand identity guide and the associated designer’s guide ensure consistent, correct usage of the corporate identity.

To inspire Wavin’s customers (installers, road and waterway builders, distributors, project developers and contractors) about the opportunities that the company’s product range offers, the Brand Portal gives them online access to Wavin success stories. These describe completed projects together with project pictures, showing how the Wavin products and solutions have been used successfully.

Hans de Gier van SyncForce spreker tijdens e-Channel Netwerk op 7 juni 2011

5/17/2011 12:00:00 AM

17 May 2011 | Sponsoring & Events

Hoofdthema: Online Brand Management en Communicatie!

Het e-Channel Netwerk is een discussie en netwerkplatform die verschillende thema en branche gerichte discussie en netwerkbijeenkomsten organiseert. Op een interactieve manier en onder het genot van een drie-gangen diner wordt er themagericht gediscussieerd over de volledige waarde- en procesketen rondom de inzet van het internet als informatie-, communicatie- en verkoopkanaal. Het voor-, hoofd- en nagerecht staat elk in het teken van een thema.

Thema nagerecht: Efficiëntie in merkconsistentie - Hans de Gier
Hans de Gier heeft een passie voor het versterken van merken en licht vanuit persoonlijk perspectief toe hoe merkgedreven organisaties merkconsistentie bereiken. Hoe orkestreer je nu de vele merkuitingen en merkcontactpunten? Hoe wordt dat met het SyncForce Brand Management platform opgelost? Welke resultaten zijn behaald?

De bijeenkomst vindt plaats in Restaurant de Markies te Woerden op dinsdag 7 juni 2011, vanaf 16.00 uur.

Programma en inschrijven kan op: www.e-channelnetwerk.nl

SyncForce keeps Boehringer Ingelheim’s brands strong

3/7/2011 12:00:00 AM

07 Mar 2011 | Customer news

International pharmaceuticals company Boehringer Ingelheim has an extensive portfolio of brands. That results in a wide range of marketing and communication materials and corporate identity rules, spread across multiple locations and suppliers.

Boehringer Ingelheim aims for clear communication, and intends to present a strong, recognizable brand image to its employees, customers and other stakeholders. Consistency in all materials plays a vital role in achieving this, and the company has chosen SyncForce to achieve it.

SyncForce Solution
The SyncForce platform provides a single, central location at which the logos of all Boehringer Ingelheim’s brands, as well as photos of events, brochures, videos, advertisements, packaging and similar materials, are stored. Boehringer Ingelheim then itself decides who is allowed to access those assets within the platform (Brand Portal), and for which purposes. Internally for example this includes product managers, and externally advertising agencies and fulfillment partners. A big advantage is that Boehringer Ingelheim can quickly and directly decide which items can be used and which cannot, for example because they are outdated. The Boehringer Ingelheim Brand Portal also includes an online corporate identity manual that providing all the information users need to ensure brand consistency. “It’s good that an advertising agency can easily download your logo, but it’s also important that they use it correctly.”

One of the priorities for Boehringer Ingelheim’s purchasing department was to get more control of all marketing activities and materials, which is why the company chose the SyncForce Marketing Shop.
This gives both office and field staff, as well as marketeers and partners, online access to all the required merchandising and promotional articles such as corporate identity printed materials, promotional gifts and novelty items, demo kits and stands. All these materials can be viewed, ordered or rented online, quickly and conveniently, 24 hours a day. The shop is linked to Nic. Oud Direct Mail, which is responsible for management and fulfillment of all Boehringer Ingelheim articles. This gives Boehringer Ingelheim access to management information such as who is logging-in to the platform, and who is ordering or downloading which items. As well as that, information on stocks is always available and always up to date.

Benefits:
• Lower fulfillment costs of marketing materials, images and products
• Lower reproduction costs for creating stationary
• Higher usage and less waste of marketing and sales tools

SyncForce Brand Management Platform for Belgian ‘Product of the Year’ 2010 winner

1/24/2011 12:00:00 AM

24 Jan 2011 | Sponsoring & Events

SyncForce is a partner of the annual ‘Product of the Year’ vote. A product is allowed to display the ‘Product of the Year’ logo on its packaging if consumer surveys show that it has been assessed as the most innovative, attractive and/or easy-to-use product in its category.

The high awareness of the red logo with the ‘Product of the Year’ title makes this an ideal way for brands to bring new products to the attention of consumers.

SyncForce is passionate about strengthening brands, and as ‘Product of the Year’ partner offers a free SyncForce Brand Management Platform for a 2-year period to one of the brands whose product has been voted ‘Product of the Year’.
The 2010 ‘Products of the Year’ in Belgium have now been named, and the draw for the free SyncForce Brand Management Platform has been won by Henkel’s Syoss Styling.
The votes for the 2010 ‘Products of the Year’ will shortly also be held in the Netherlands, Denmark, Sweden and Finland. The ‘Product of the Year’ competition is held in a total of 35 countries.

The ‘Product of the Year’ organizers also use a SyncForce Brand Management Platform to centrally roll out the overall branding of the competition in all 35 countries.

Dobla strengthens its brand with SyncForce

12/13/2010 12:00:00 AM

13 Dec 2010 | Customer news

Dobla has selected SyncForce to ensure a consistent, worldwide brand image. Dobla, which produces and supplies chocolate decorations and cups, aims to increase brand involvement among its customers and employees. To achieve this, it is important that all product and marketing information, chocolate decoration tips and trends are made available and published (online and in print media) quickly, on-time, up-to-date and in line with the brand identity, in the various languages. The SyncForce platform makes all of this possible.

SyncForce solution
The platform allows all brand, marketing and product information to be stored in a single, central environment. Employees and customers have online access to the Dobla brand platform, where they can quickly and simply find the marketing and product information they need, in line with the brand identity and in every required language, worldwide and 24 hours a day.

More product documentation in less time
With the implementation of the SyncForce Marketing & Sales Platform, manual creation of commercial datasheets has been replaced by an automated process. The SyncForce platform automatically generates price lists, product information sheets and catalogs in any desired language. Generated product publications are made immediately accessible through the Brand Portal, saving time for Dobla. All changes in the range, price and product information are automatically implemented with a single action in the commercial datasheets and on the website. Dobla is going to provide its employees and customers with recent product information in various languages, more quickly and on a cross-media basis.

Dobla also intends to migrate the sales and order processing of its products to the e-commerce module of the SyncForce Platform in 2011.

Commercial Operations Management (COM)

SyncForce supports Vebego in new organizational identity roll-out

10/26/2010 12:00:00 AM

26 Oct 2010 | Customer news

Vebego operates in nine European countries, and its brands in the Netherlands include Hago, Assist, Tènce! and Alpheios. The 65 companies that form part of Vebego all have their own specializations, and in practice they often work closely together. But the use of different corporate identities meant that that this was not always clearly visible to the outside world. A strong, overall organizational identity creates ‘unity in diversity’, and clearly shows the outside world which companies are part of the Vebego Group.

SyncForce solution
It is very important for Vebego that the corporate identity rules and tools are well managed and maintained. This ensures a consistent and optimum brand presentation and image. To achieve this, Vebego has implemented the SyncForce Platform.
Within the platform the Vebego corporate identity rules and all images (photos, logos, videos etc.) are stored and managed centrally, allowing online access by marketing staff and advertising agencies. Vebego retains full control of the availability of all corporate identity elements, and can decide for itself which elements are accessible to whom and when, and for which actions and materials they can be used.

Marketing Operations Management (MOM / MRM)