SyncForce | unify marketing & sales

SyncForce provides a workshop during iStrategy - International Digital Conference The Hague

5/13/2013 12:00:00 AM

13 May 2013 | Company news

The iStrategy Digital Marketing Conference will take place in The Hague, one of Europe's leading international digital events, on May 14 and 15. This two-day conference will be held at the World Forum.

This event is attended by the most forward-thinking digital marketers, social media and online experts to discuss the future of digital marketing and share knowledge about new strategies in improving and successfully developing campaigns that will lead to positive brand authenticity, relevance and meaning.

Hans de Gier will give a 40-minute workshop on Tuesday, May 14th, 2013 (12:00 to 12:40 hours): How to Orchestrate a Consistent and Distinctive Omni-channel Brand Experience in the Digital Era

www.istrategyconference.com

SyncForce sponsor (knowledge partner) of What's going on in (R)etailing?!

4/3/2013 12:00:00 AM

03 Apr 2013 | Sponsoring & Events

Theme: The Future is Omni-Channel!

What's going on in (R)etailing?! is the annual meeting point between manufacturer and retailer. In the edition of 2013 the congress is focussed on omni-channel retailing : Changing buying habits of consumers online and offline.

The conference takes place on Tuesday, April 9, 2013 at the NBC Nieuwegein.
Transform your retail business into a true omni-channel full experience and convenience by be present on What's going on in the (R) etailing?!

More information, www.retailing.nl

SyncForce sponsors Digital Marketing in 1 Day 2012

10/15/2012 12:00:00 AM

15 Oct 2012 | Sponsoring & Events

A complete update on the latest surveys, practical developments, strategies, trends and technologies in the field of digital marketing – all in just one study day.

Digital Marketing in 1 Day is aimed at everyone who is involved in digital marketing and marketing innovation. With almost 30 sessions on a range of subjects for medium-size to large organizations, Digital Marketing in 1 Day is the most practically focused marketing congress in the Netherlands.

SyncForce session on Integrated Brand Management in the Digital Age
The number of digital channels is increasing rapidly, and for many organizations these are on top of the existing channels. How can you ensure that your brand presentation stays consistent, and that the right channel is used at the right time?

This year Hans de Gier (CEO of SyncForce), described as a clear and down-to-earth speaker, will look at a wide range of practical examples of organizations with well structured integrated brand management. That results in a recognizable, holistic brand presentation across all brand contacts. (see program DIMin1Day 2012, Track A1)

The study day will be held in the Spant congress center in Bussum, the Netherlands, on Thursday 15 November 2012.

You can find the program and registration details at: www.digitalmarketing.nl

Apollo Vredestein website always shows recent product information

5/21/2012 12:00:00 AM

21 May 2012 | Cases & Success stories

Apollo Vredestein BV uses SyncForce for integral management of its brands. That means all Apollo Vredestein’s brand-related rules, the brand identity, product information and promotional materials are available from a single, central online source.

The product information stored centrally in SyncForce is now also accessible through the new Vredestein website at www.vredestein.nl, which went live at the beginning of May. The link with SyncForce enables Vredestein to give visitors to its website direct access to recent information about the extensive Vredestein product range, all without the need for any extra actions.

The Vredestein website was built by AlienTrick using the AlienTrick CMS.

Apollo Vredestein B.V. is a Dutch manufacturer of tyres for cars, agricultural vehicles, bicycles and other applications. Vredestein was acquired in 2009 by the India-based company Apollo Tyres, and at the same time its name was changed to Apollo Vredestein B.V.

Grando Keukens stelt promotie materiaal beschikbaar via brand management platform

4/19/2012 12:00:00 AM

19 Apr 2012 | In the press

Grando Keukens wil zijn vestigingsmanagers sneller kunnen voorzien van promotiematerialen. Via het integraal brand management platform van softwarelverancier SyncForce, moeten alle promotiematerialen zoals huisstijldrukwerk, point of sale materialen en beeldmateriaal vanaf één centraal punt te bestellen of downloaden zijn. Hiermee wil de organisatie zorgen voor een consistente merkuitstraling.

Lees het artikel hier.

Optimal efficiency in use of promotional materials at Grando Keukens

4/19/2012 12:00:00 AM

19 Apr 2012 | Customer news

Kitchen retailer Grando Keukens intends to make its wide range of promotional materials easily accessible, with the aim of optimal use and fast availability to branch managers of the materials held in stock and on order. That’s why the company is using the SyncForce brand management platform .

Grando Keukens currently has 45 branches in the Netherlands and Belgium, and offers an extensive range of kitchen and bathroom design products. Grando was the first retailer in its category to start making all its promotional materials available to all its branches. These items include printed matter in the company’s corporate identity, promotional merchandise, point of sale materials, trade printed materials, images and signage.

Grando’s branch managers can now order and/or download the materials they need online 24 hours a day. Central staff can also view stock levels and order history of all marketing & sales tools. The result: efficient and optimal use of all materials, while at the same time ensuring a consistent brand presentation.

The benefits:
• easy access to all promotional materials leads to increased use
• 24x7 direct online ordering (reduces central order peaks)
• faster delivery of ordered materials
• warnings when stocks are low; access to order history and costs

“The big advantage of SyncForce is that our branch managers can view and access all the available promotional materials at a single, central point. The ability to order online 24 hours a day will eliminate peak workloads in the marketing department for handling and shipping orders, which we expect will save both time and cost”, says Daniëlle van Tol, Marketing Manager of Grando Keukens.

Online Brand Management Masterclass (Nibaa Institute) by Hans de Gier, CEO SyncForce

3/20/2012 12:00:00 AM

20 Mar 2012 | Company news

The Dutch NIBAA Institute for Brand Management has developed a two-day 'Online Brand Management' course to increase the knowledge regarding online branding.

This course provides new insights, tools and tricks on how to develop your brand online. The course consists of four sessions on March 30 and April 13.
Hans de Gier will give a masterclass about integrated brand management on Friday April 13. As a relation of SyncForce you will receive 15% discount for the masterclass or the entire course. More information and registration: Online Brand Management course. (dutch only)

Integral Brand Management

SyncForce for Dutch "Product of the Year" 2012 winner

3/15/2012 12:00:00 AM

15 Mar 2012 | Sponsoring & Events

As a partner in the annual ‘Product of the Year’ competition, SyncForce provides the overall winner out of all the brands whose products are voted ‘Product of the Year’ with the use of the SyncForce Brand Management platform free of charge for a period of 2 years.

The 2012 ‘Products of the Year’ in the Netherlands were recently announced. Procter & Gamble’s Gillette Fusion ProGlide was highest rated by Dutch consumers, making it the overall winner of the ‘Product of the Year’ 2012 competition in the Netherlands.

That means Procter & Gamble is entitled to use the SyncForce Brand Management platform free of charge for the Gillette Fusion ProGlide.

‘Product of the Year’
A product is allowed to display the ‘Product of the Year’ logo on its packaging if consumer surveys show that it has been rated as the most innovative, attractive and/or user-friendly in its category. The ‘Product of the Year’ competition is held in 35 countries.

The ‘Product of the Year’ organizers also use the SyncForce Brand Management platform to roll-out the complete branding in the 35 countries in which the competition is held.

Het groeiende belang van Digital Asset Management

1/17/2012 12:00:00 AM

17 Jan 2012 | Company news

In een interview met Customer Talk geven Hans de Gier, directeur van SyncForce en Frank Mekkelholt, senior consultant bij NykampNyboer een blik uit de praktijk op digital asset management (DAM). Lees het volledige interview.

A very successful 2011 for SyncForce

1/9/2012 12:00:00 AM

09 Jan 2012 | Company news

SyncForce established a 19.8% growth in 2011. SyncForce added 188 new brands to the Integral Brand Management platform. The total product portfolio of all the brands has grown significant to 131.000 products. SyncForce is proud to serve brands in several new categories like cigars, paint, dishwashing, medical devices, kitchens and pipe systems. Over 207.000 new digital assets were added by our clients to their brand management portals.

A total of 183 new platform features were added to SyncForce and are now available to all the brands we serve. SyncForce expects again a double digit growth in 2012, especially considering the current trend of cost reduction in most organizations. SyncForce centralizes all Brand Management processes resulting in a faster time to market, improved brand consistency and more efficiency (minimum of 20%).