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BUSINESSES INCREASINGLY KEEN ON SAAS (TECHWORLD
Easier maintenance lures enterprises. Software as a service (SaaS) - which allows organisations to access software over the web instead of locally on a desktop - is rapidly pervading the enterprise space, with nearly 73 percent of large companies saying they have adopted it or plan to adopt it in the next 18 months, according to a recent survey by Kelton Research.
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09 MEI 2008
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ENGAGEMENT—A NEW INFORMATION-BASED FORM OF ADVERTISING
An engagement between a buyer and a seller begins with a single point of contact. It could be as a sale or an inquiry that, with the appropriate follow-up, can be converted into an ongoing experience for both the seller and the buyer. It is such an experience or set of experiences that create what we define as an engagement—or at least the potential of creating one.
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09 MEI 2008
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HOW TO HEAR THE VOICE OF YOUR CUSTOMERS: HONE FIRST-PERSON INTELLIGENCE FROM ALL FORMS OF FEEDBACK
Today's technology offers ample opportunities to start conversations with and among customers, fans, foes, competitors, and the press—any person or group who cares to listen and, perhaps, act on the messages received. By some estimates, 85% of the information companies collect is not in a form that they can access or analyze—it is unstructured. The Gartner Group reports unstructured data doubles every three months while seven million web pages are published every day. This cacophony presents the one of the biggest challenges companies face today.
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08 MEI 2008
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CULTURE SHIFT: THE GIVE AND TAKE OF CAUSE MARKETING
There's plenty of talk about "cause marketing" these days, but is most of it missing the point?
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08 MEI 2008
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THINK YOUR MARKETING IS WHAT'S DRIVING ONLINE BUZZ? THINK AGAIN
But companies that are ahead of the curve are already reaping dividends, according to Jeff Zabin, research fellow at the Aberdeen Group, who presented ...
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07 MEI 2008
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SURVEY SAYS MARKETERS ARE MORE ACCOUNTABLE THAN EVER FOR BUSINESS RESULTS
Forget fluffy measures like brand awareness. Today s successful chief marketing officer has to have an impact that can be measured in dollars and cents.
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07 MEI 2008
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FIVE TACTICS FOR BUSTING SILOS IN YOUR COMPANY
As a marketing professional, you likely work in a specialized function that may feel like a silo in your company. But you are also best positioned to break down the walls between your function and others (like sales, finance, and so forth). It is not an easy task, but the following five tactics can help.
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02 MEI 2008
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FT REPORT - GLOBAL BRANDS 2008 - FRONT PAGE: HOLDING FIRM AS DOWNTURN LOOMS
The past year was, like the years immediately preceding it, a good time to build a brand. Strong economic growth around the world and rising income in countries such as India and China provided fertile conditions for many companies to boost the value of their products.
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24 APRIL 2008
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STUDY: MARKETERS STINK WHEN IT COMES TO CRM
Marketers, who spend millions to gain data about their customers, generally fail to use it properly, per a new CMO Council study. Only 6% of marketers have an 'excellent' understanding of customers.
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18 APRIL 2008
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EUROPEANS GET HOT FOR SOFTWARE-AS-A-SERVICE
Espresso, baguettes, mullets, SaaS. European organisations are increasingly ready to invest in software as a service (SaaS), according to the findings of a recent end-user survey.
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15 APRIL 2008
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