Bolton Adhesives on the SyncForce Product Success Platform

Using SyncForce not only saves Bolton Adhesives a lot of time, but it’s also a powerful tool to increase its sales opportunities. The company is still discovering new benefits after a 10-year journey with the Solution. “It’s a living platform.”

About Bolton Adhesives

Bolton Adhesives is part of The Bolton Group. The Group is present internationally with 27 companies and owns more than 50 different brands in the categories Food and Household Care.

  • 10 Sales offices
  • 2 Production sites (Goes, Bühl)
  • 3377 Products
  • 19579 Digital Assets
  • 12 Commercial languages
  • Trade partners in Europe, Middle-East and North-America

Complex organization

Branded goods manufacturers like Bolton Adhesives always use a lot of communication materials such as
presentations, images, product datasheets, user manuals and advertising texts. “Before we started working with SyncForce, these were all files that we managed manually”, explains Margot Haest, Senior Corporate Communication Manager at Bolton Adhesives. “At that time, around 2004, there was no single, central place where we kept all those materials. Everything was kept at different locations, and by different people, all of whom had their own working methods. If you wanted to make something – like a catalog, for example – you had to search everywhere for all the files you needed. It was a complex organization, and you were always one step behind on what was going on.”

boltonadhesives products

Automated access

The need for a centralized solution for texts and photos, a single source of information, and a way to maintain and publish product information – were some of the things they wanted to achieve. “An advantage was that SyncForce was the only supplier that could offer a single solution for Product Portfolio Content Management. Our need wasn’t unique by any means because a lot of other brand owners are facing the same challenges. For example, collecting information for industry organizations. Providing all the required information manually isn’t a very efficient process. Now we can provide all the required information in a fully automated process through SyncForce’s 1-Click Content Distribution.

“Before we started working with SyncForce, these were all files that we managed manually.”

– Margot Haest, Senior Manager Corporate Communication –

Step-by-step

The transition from a fragmented working method to a single structure that the whole organization can use was a big change. “You can’t implement a system like that at a stroke”, says Silvia Vervoort, Senior Corporate Communication Specialist at Bolton Adhesives. “As well as that it’s a never-ending task. We’re always working to optimize our processes, which is what makes it a living platform.”

Bolton Adhesives, Silvia Vervoort and Margot Haest
Silvia Vervoort, Senior Corporate Communication Specialist and Margot Haest, Senior Corporate Communication Manager

“Now we can provide all the required information in a fully automated process through SyncForce’s 1-Click Content Distribution.”

– Silvia Vervoort, Senior Corporate Communication Specialist –

Internal time savings and future proof in the digital age

According to Vervoort, managing product information at a single level and automatically generating all the required documents are big benefits. “As soon as you place product information in the platform, a technical data sheet and safety information sheets are generated. If anything changes in the source information, SyncForce detects it and makes the necessary changes in all the documents, systems and channels. That saves a huge amount of work.”

Does all that add up to a competitive advantage? Haest thinks it does. “Absolutely, you can supply data very easily. Just look at do-it-yourself chains that are setting up their webshops.” But the biggest gains are in the internal time savings. “All it takes is the touch of a button, which means we can use our time on more important matters. And with the rise of e-commerce, we can also exploit the benefits externally. SyncForce is a powerful tool to increase our sales opportunities.”

Download testimonial

Sharing this article on: