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Portfolio Lifecycle Management

1WorldSync and SyncForce join forces in European partnership

Alignment offers broader support and approach for European customers

Eindhoven, October 20th, 2016 - 1WorldSync, the leading global multi-enterprise product information network, and SyncForce, a leading provider of portfolio lifecycle management solutions for process and discrete manufacturers, announces today that they have aligned on a European partnership agreement. This is an extension of the current strategic partnership to offer broader product information support for manufacturers.

Increased competitive pressure, e-commerce challenges, more stringent regulations and higher customer expectations have made the world of branded goods manufacturers more complex and complicated. Customers demand high-quality and accurate information about products and manufacturers strongly feel they need to act on this. Digital availability is the key to a successful and efficient go-to-market strategy.

1WorldSync enables brands to share trusted, authentic content with their trading partners through an advanced product information network. SyncForce offers a complete cloud solution, enabling manufacturers to reduce time-to-market and improve overall portfolio success by linking new product development with portfolio content creation and distribution across both digital and physical channels. This can be realized by sharing portfolio content such as brand-, product- and promotional digital assets and product specifications. This partnership therefore offers customers a broader solution for even more efficient and accurate information distribution.

1WorldSync is partnering with SyncForce to develop new value added services, which enables them to build more impactful client relationships. Together, they can now offer a complete Portfolio Lifecycle Management solution to offer broader support to manufacturers.

1WorldSync and SyncForce first connected after SyncForce became a certified partner of 1WorldSync. Becoming a certified solution provider was mandatory to retrieve and offer data from and to the network of 1WorldSync. To successfully send the manufacturers’ data to all channels and retailers, connection with the Global Data Synchronisation Network (GDSN) of GS1 is necessary.

"For SyncForce, it is of great importance that the data from manufacturers will smoothly be distributed to multichannel resources. This data has to reach the retailer with a hundred percent accuracy”, says Hans van den Berg, Partner Alliance Director at SyncForce. “This partnership will offer us a direct link with the network of 1WorldSync, while 1WorldSync now has the opportunity to deliver high value services to the entire work field."

"1WorldSync is excited to announce that we are an official Implementation Partner of SyncForce,” says Rolf Stark, Global Vice President of Business Development and Partnerships of 1WorldSync. “This partnership will further empower our customers to distribute accurate, authentic, and meaningful product information across all of their trading networks. SyncForce will be a valuable partner as we continue to strive to serve our customers with the very best tools and technology in the industry."

About 1WorldSync
1WorldSync is the leading multi-enterprise product information network, helping more than 23,000 global brands and their trading partners in 60 countries – share authentic, trusted content with customers and consumers, empowering them to make the right choices, purchases, health and lifestyle decisions. Through its solutions, technology platform and expert services, 1WorldSync provides solutions that meet the diverse needs of its customers. For more information, please visit

About SyncForce
SyncForce is a SaaS solution that is leveraged by a large number of manufacturers in different vertical industries as cornerstone of their success in the digital era. The SyncForce Portfolio Lifecycle Management cloud combines Portfolio Content Management with Portfolio Development Management and Portfolio Activation Management capabilities in one integrated solution. The SyncForce Cloud supports companies in keeping all online and offline channels up to date by connecting systems and by sharing product and brand information and digital assets. SyncForce is used by over 3891 brands to bring portfolio to market, consistent and fast, both online and offline.