SyncForce Circular PIM
The Operating System for
Bringing Packaged Goods to Market
You've Been Sold the Wrong Story.
For years, PIM/PXM software vendors have sold you a simple story:
They promised a “Golden Record” in a “Single Source of Truth”. It’s a great story. But for the packaged goods industry, it’s the wrong one.
Your world isn’t a simple, linear process. It’s a complex, non-linear web of innovation, sourcing, compliance, and multi-channel, multi-moment distribution. Your process doesn’t start when a product is finished; it starts with an idea.
The simple PIM story has no chapter for the reality of packaged goods.
Stop Trying to Fit Your Reality into Their Software.
You’re not just managing a catalog; you’re architecting a data supply chain. A single change to a bottle’s recycled content can trigger a cascade across 54 different sales units, each with its own multi-packs and pallets, requiring new data and compliance checks.
Mainstream PIMs, built for the simple reality of retail, can’t handle this. They force you into a world of workarounds, data chaos, and the administrative burden of countless spreadsheets.
You don’t need a better version of their tool. You need a new Operating System.
Welcome to SyncForce: The Operating System for Packaged Goods.
SyncForce Circular PIM was built for the world you actually live in. We provide the two things the complex world of packaged goods needs most: a universal language and a control system for managing action.
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- The Language is The Golden Hierarchy. We move beyond the myth of the “Golden Record” to create a structured, multi-layer model of your physical reality. It separates the core Product (the value for the consumer) from the entire hierarchy of Sales Units (the items sold to the customer) and Transport Units, bringing perfect clarity to your data.
- The Control System is The Triple Life Cycle. We recognize that every item has three distinct lives: its Supply Life Cycle (the physical journey), its Trade Life Cycle (the commercial journey per market), and its Data Life Cycle (the digital journey per channel/system). By managing these independently yet in perfect sync, you gain the granular control that modern commerce and compliance demand.
Discover
Not all PIMs are made for Private Label
In this article, we explain why Product Experience Management (PXM) falls short for private label brands and why Circular PIM is the proven answer.
Packaging Data Management for Sustainability and Tax
SyncForce empowers CPG and FMCG manufacturers with seamless Packaging Data Management to ensure compliance, meet sustainability goals, and future-proof their operations.
The Keystone Principle: Why Sales Unit = Product + Packaging
In the packaged goods industry, managing data is no longer about a single “product.” Regulations such as ESPR and PPWR now require brands to clearly distinguish between what consumers use and what contains it.
QR Codes Explained: Myths, Realities, and the Future with GS1 Digital Link
Design QR journeys that last the product’s life, separating Dedicated Product Site (DPS) for people from the EU-Digital Product Passport (DPP) for circularity.
An Operating System Built for Your Reality
SyncForce is not just an application; it is the foundational operating system that connects and orchestrates your entire data supply chain. It is built on three interconnected capabilities that deliver the ultimate promise of On-Time, In-Full Digital Product Availability.
Data Mastery
The Authoritative Blueprint
This is the foundation. We provide the unique ability to model the real world with perfect clarity, eliminating the workarounds and side spreadsheets that plague the industry. SyncForce replaces the myth of the “Golden Record” with the Golden Hierarchy, a data model that mirrors the real world of packaged goods. It starts with the Keystone Principle: Sales Unit = Product + Packaging.
Every Sales Unit combines the core Product (what the consumer uses) with its Packaging (how it’s sold, grouped, and transported). By modelling this relationship explicitly, SyncForce eliminates the data chaos and workarounds that plague mainstream PIMs.
The Golden Hierarchy defines every layer of your portfolio, from ingredients and materials to multi-packs and pallets, while the Triple Life Cycle provides the control system to manage their Supply, Trade, and Data journeys independently yet in sync.
The Result
Unprecedented clarity and strategic control over your entire portfolio.
Seamless Data Distribution
The Go-to-Market Engine
This is the capability to get the right data to the right place at the right time, in the right format. Our Data Distribution Center (DDC) is an intelligent hub that transforms and validates data for the unique requirements of every channel, from GS1-DE to GS1-NL. We automate sales collateral and provide controlled, self-service access to data for all your partners.
The Result
Radically reduced speed-to-sales, guaranteed channel compliance, and empowered commercial teams.
Adaptive Change Management
The Perpetual Accuracy Process
This is the strategic process that ensures your data is born correct and stays correct. We connect all data creation to a formal, governed stage-gate process (NPD, EPD, Tenders), ensuring data is captured “at the source”. This provides a single dashboard for your entire innovation pipeline, enabling proactive management of risks and dependencies.
The Result
A perpetually accurate data supply chain, increased launch predictability, and true business agility.
Getting ready for the 2D Barcode and the EU Digital Product Passport (EU-DPP).
QR Codes
Central creation and management of QR Codes with GS1 Digital Link
DPS (Dedicated Product Sites)
Deliver interactive mobile experiences with more information than can fit on a package, accessible from your phone by scanning on-pack QR codes.
EU-DPP (Digital Product Passports)
A machine-readable dataset designed to provide essential product information, ensuring transparency and compliance with the Eco-design for Sustainable Products Regulation (ESPR).
Digital Product Passport: Facts vs. Myths
There’s a lot of buzz around the EU Digital Product Passport (DPP), but with all the hype comes a wave of confusion. Many service providers are claiming to have the solution, but what exactly is the DPP, and who really needs to prepare?
In this video, I break down
- What the DPP actually is and how it fits into the broader EU regulation.
- Common myths and misconceptions that are creating unnecessary worry.
- What businesses should (and shouldn’t) be doing right now.
Whether you’re in senior leadership, compliance, or just want to stay informed, this video will give you the insights you need to navigate this evolving landscape.
Watch the video to learn more and see if the DPP might -or might not- apply to your business!
Built for the Leaders Shaping the Future of Packaged Goods
Join the community of brands and private label manufacturers achieving On-Time, In-Full Digital Product Availability with SyncForce Circular PIM.
Different Challenges. One Solution
Supply Chain
Chief Operating Officer & Supply Chain VP
SyncForce is for the COO who is tired of the constant battle to keep their digital twin synchronized with their physical reality. It’s the only system architected to handle the ‘ripple effect’ of a single component change across an entire global portfolio.
Data
Chief Data Officer & Master Data Manager
It’s an orchestration platform, not just a PIM. Its genius lies in the Golden Hierarchy, a data model that correctly separates the ‘Product’ from the ‘Sales Unit,’ allowing it to orchestrate multiple truths from PLM and ERP into a single, authoritative blueprint.
Commerce
CMO, Head of Sales & Trade Marketer
The Triple Life Cycle allows my teams to launch, manage, and delist products with surgical precision, market by market, channel by channel. The Seamless Data Distribution ensures we get to market faster and without the costly rejections from retailer data pools. It turns data from a bottleneck into a competitive advantage.