For many companies, PPWR is still seen as a packaging or QA topic. That is understandable, but it is also risky.
From 12 August 2026, packaging compliance must be demonstrable. Manufacturers must be able to provide a signed EU Declaration of Conformity, supported by technical documentation, evidence, and traceability, ready to present to authorities on request.
A common misconception is that supplier declarations and packaging specification systems are enough. They are not. Supplier documents remain important input, but they do not replace the manufacturer’s own PPWR Declaration of Conformity for the packaging placed on the market.This is why PPWR is not only a packaging topic. It is a business topic. It affects market access, internal ownership, supplier coordination, and risk management across the portfolio.
We already see this becoming real in the market. Private label retailers are asking manufacturers to provide the underlying data, technical documentation, and prepared declarations so responsibilities can be assigned and formal declarations can be issued on time.
To help business and operational leaders understand what this means in practice, we are hosting a 1-hour online session:
PPWR online session for manufacturers12 March 2026 – 13:00 CET – 60 minutes Online session
In this session, we will explain what changes under PPWR for brand owners and private label manufacturers, why 12 August 2026 matters, what the Declaration of Conformity and technical documentation mean in practice, and which readiness steps companies should now take.If PPWR is not yet fully owned internally, this session will help you understand the obligations, the risks, and the next steps.
