Portfolio Content Management
Centralize Brand, Product and Promotional content
Multi-channel strategies have to deal with delivering a consistent brand experience in an increasing number of channels and media. SyncForce Portfolio Content Management provides a central content hub that ensures the integrity of information and consistency across all communication and trade channels.
Qualitative and compliant product information is needed by many people and systems inside and outside your organization. SyncForce enables product data collaboration and synchronization across all stakeholders, systems and media.
Digital Assets have become essential in the current digital era. Centralized Digital Asset Management facilitates content re-use within your organization and partner network by centrally cataloging, storage, retrieval and distribution of digital assets like product images, marketing images, video, audio and artwork files.
As part of a multi-channel strategy you need to manage both your propositions and your channels across all markets (countries). SyncForce allows you to define the portfolio per market (which products be launched when and where and within which propositions and channels).
Centralized trade partner data includes information about the markets trade partners cover, the brands and product that they have in their portfolios and their branches/offices where the end-customers can view and buy your products. Trade Data is used to provide cross-channel consistency within every single market.
Centralize Brand DNA (personality and heritage), Visual Brand Identity (logo, font, colours, visual elements, ownable design elements, textures and materials) and Verbal Brand Identity (tone of voice) to support the creating consistent touchpoints.
In-market execution also requires to have the entire offline promo-mix directly available to local sales teams and trade partners.
Centralize in a structured way all your stories to be able to share the content in in all your channels. Stories can be reference projects, testimonials, recipes, or marketing cases.