Product Master Data

Product Master Data comprises the core data that is essential to operations in your entire value chain. SyncForce can either master these fields or they can be pulled from an existing MDM system. Common Product Master Data fields include: Product ID, GTIN, Finished Good Code, Product Name, Product Class and Brand. Brand Master Data consists of Brand Name, Brand synonyms and GBIN (Global Brand Identification Number).

Lifecycle Information

In SyncForce not one but three lifecycle types are supported:

  • Production Lifecycle, which defines for each individual product whether is in development, active or discontinued.
  • Trade Lifecycle, which defines for each channel or market whether a product is sold. For each product, multiple trade lifecycles can be set, which allows you to launch products in different channels/markets at different moments in time.
  • Information Lifecycle, which defines in which channels the product is digitally listed. This allows you for example to announce products before they are available.

Product Specifications

You can configure an unlimited number of product specifications in SyncForce. Specifications are linked to product classes to make sure users only get relevant fields when adding new products. All specification fields have extensive configuration options like data type (text, single select, multi-select, date, integer, number + unit, et cetera), view & edit rights and mandatory settings. Specifications are typically used for managing Features & Benefits and Technical specifications.

Blog: Computer says “all fields are filled” does not equal good data quality

Product Digital Assets

In Product Digital Assets, an unlimited number of digital assets can be linked to a product in a specific role. Digital Asset types can be freely configured (video, image, animation, logo, icon, document, 3D CAD, 2D Artwork, Dieline). There are no limitations in file types that can be handled. Product Digital Assets also includes the option to define custom fields for digital assets to store additional information. Every digital asset has multiple file types to support different usage (e.g. high res TIF for print and PNG for web, JPG for mobile).

Food Label Information

Food Label Information is a preconfigured module that allows you to manage portioning, ingredients declaration, ingredients list, nutrients and allergens to ensure the quality of the product data required by the regulation (EU 1169/2011, 2002/46 and 2009/54). 

Blog: EU 1169/2011, How product labels lost their reputation as a single source for nutrition facts

Industry Standard Classifications

Data pools and customer portals usually have their own classifications to categorise products. At the same time, many data channels use industry standards like GPC or ETIM. SyncForce makes it easier for your product managers to “select” the right class per channel, by mapping your internal classification upfront to the standard third-party classifications that are available in our system. This reduces the need to select the right class per channel for every single product.

Blog: Classifying is a pain – even Aristotle knew that

Location-Driven Specifications

Some product specifications or attributes can differ, depending on where the product is manufactured, stored or sold. SyncForce allows you to set up an unlimited number of location types to support this. The most commons types are production facility, warehouse and sales office/OpCo. For each location type multiple fields can be configured, like the minimum order quantity per sales office / operating company. 

Product Relations

Products can be modular, can have optional products, accessories, alternative products or competitive products. SyncForce supports the configuration of an unlimited number of relation types.

Markets & Channels

While retailers are facing an omni-channel challenge, most manufacturers are a facing a multi-channel challenge. Market and channel differentiation can be managed in SyncForce by defining for each finished good and shipping unit in which markets and channels the product will be active.

Translation & Localisation

Selling products in multiple markets requires content localisation. SyncForce has optimised multiple capabilities that optimise localisation and translation. Translations are only required for languages that are needed for the markets in which the product will be sold. SyncForce has standard APIs for requesting and processing translations in case you work with one or multiple external translation service providers. All languages are supported.

Shipping Hierarchy

SyncForce allows you to define multiple shipping hierarchies per product, in a very easy and visual way. Shipping hierarchies can consist of one or more levels with standard shipping unit types (e.g. product, outer carton, pallet, display). Users can define location specs per shipping unit type, which allows them to store additional information. This also includes the option to define the trade settings on every shipping unit (orderable, shippable, is consumer unit, price on pack).

Packaging Materials

Most companies want to grow the business whilst reducing the overall environmental impact across the entire value chain. In SyncForce you can manage and track packaging materials (including weight en volume) for enclosing or protecting products for distribution, storage, sale, and use.


Prices can come in many shapes and forms, like MSRP, list prices or pricing that depends on the channel (direct to consumer, inter-company, wholesale, et cetera). In SyncForce multiple price types and price regions can be defined. Not only current, but also past and future prices can be managed in SyncForce.

Audit Trail

The SyncFoce Audit trail provides a step-by-step record that provides evidence of the sequence of changes that have affected your product information. This means that at any time, data can be traced to their source.

Marketing Materials

In-market execution also requires to have the entire catalog of marketing materials directly available to local sales teams and trade partners. Supporting sales activation with tools that will increase in-market success.

Success Stories

You can’t sell anything, if you can’t tell anything. That is why SyncForce supports the central management of stories that can be used by local sales teams, your trade partner or be published on your websites to drive conversion. Stories can be reference projects, testimonials, recipes, or marketing cases.

Want more information about 360 Portfolio Content Centralisation? Please complete the form below and we will follow up with you shortly.