As the PIM landscape drifts towards Product Experience Management (PXM) and the digital shelf, many overlook a critical segment: Private Label brands.
Private label brands don’t need storytelling tools or engagement gimmicks. They need complete and precise product data.
Their success depends on the ability to provide retailers with comprehensive, compliant and channel-ready data across dimensions such as:
- Functional Features & Benefits
- Health & Safety (e.g. 1169/2011 and 767/2009 compliance)
- Logistics data (multi-pack, mixed pallet, floor display setups)
- Sustainability indicators and material specs
- Packaging Tax breakdowns (Verpact, Fostplus, Grüne Punkt…)
- Label and regulatory variations per market/channel
- Market- and channel-specific labels and regulatory variants
This demands a different kind of PIM: one built for the real-world complexity of packaged goods manufacturing, not a simplified eCommerce model.
For Private Label manufacturers, PXM isn’t the answer. Circular PIM is.
SyncForce delivers the structured, multi-layered product, packaging and logistics data needed to meet the specific demands of private label tenders and listings without the distractions of digital shelf engagement.
If you’re managing a private label portfolio, it might be time to ask:
Is your PIM solving your complexity or just adding to it?
